Navigating the Marketing Landscape with TZ APAC Head of Marketing

Jan 10, 2025

A comprehensive guide to breaking into the Web3 industry, featuring expert advice from TZ APAC Head of Marketing, on navigating the evolving landscape of blockchain and web3 careers.

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Insights from Jivan, Head of Marketing at TZ APAC

The transition from traditional marketing to Web3 can be both exciting and challenging. In a recent AMA hosted by Unicast, Jivan, Head of Marketing at TZ APAC, shared valuable insights on this journey, highlighting the unique aspects of Web3 marketing and offering advice for aspiring professionals.

Redefining Marketing in Web3

Jivan emphasized that while the fundamental principles of marketing remain relevant, Web3 introduces new dimensions:

“Even if we speak about community, some of the most prominent startups that you see, the Web2 brands like Trip.com, for example, community is also at the very heart of these brands that we use a lot. But I guess what Web3 has really, really succeeded in doing is the co-creation of value with community.”

This focus on co-creation and community involvement sets Web3 marketing apart. Marketers must learn to engage users not just as consumers, but as active participants in the development and promotion of projects, it is truly the most valuable asset a project can have in this space.

Key Skills for Web3 Marketers

Aspiring Web3 marketers should focus on developing:

Community engagement skills
Understanding of blockchain technology and its applications
Ability to create educational content to bridge knowledge gaps
Adaptability to new platforms and tools (e.g., Discord, Telegram)

Breaking into Web3: Advice for Newcomers

For those looking to enter this field, Jivan recommends:

Start with internships: “If you are fresh from university and you are exploring Web3, start first with an internship. And really, really immerse yourself in the company.”
Leverage transferable skills: Many Web2 marketing skills remain valuable in Web3.
Embrace continuous learning: Utilize resources like questing platforms, content hubs, and industry conferences to stay updated.

The Future of Web3 Marketing

Jivan highlighted emerging trends, including the integration of AI and increased user participation in marketing campaigns. He shared an example from a swap project building on Tezos, a project that combined generative AI with user input to create personalized NFTs:

“That saw a lot of people posting it on Twitter, sharing with their friends about this shiny new NFT. And a lot of people are not artists, and they’re just sharing out there, the exciting artworks that they’ve just minted and stuff.”

Companies are now seeking talents who can blend traditional marketing skills with an understanding of blockchain technology and community dynamics. For those looking to enter this field, staying informed of these trends will be crucial for success in securing crypto jobs and advancing their careers in Web3 marketing.

Conclusion: Embracing the Web3 Ethos

As the Web3 landscape continues to evolve, marketers must adapt and innovate. Jivan’s parting words encapsulate the spirit of the industry:

“At the end of the day, we are all part of the same industry. We are all empowering people. Unicast AI is empowering companies to hire great talent. It’s empowering talents, connecting them to the right jobs. The right jobs can really give you a different trajectory in your life. TZ APAC is empowering founders, artists and users. So let’s just continue to do the good work and continue collaborating and just putting out good vibes out there to the Web3 universe.”

For those ready to embark on their Web3 marketing journey, the opportunities are vast and exciting. Stay connected with platforms like Unicast AI for the latest opportunities and insights in this rapidly evolving field

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